Let’s Make a Music Video
OVERVIEW Musical.ly is a mobile app available on iOS and Android that allows users to instantly create 15-second music videos sharable on the… Read More
Twitter Reworking 140 Limit
With all of the talk about Twitter expanding its character limit (1,000+ characters has been thrown out), there was official word of changes… Read More
Is the Press Release Dead?
Many of our clients frequently ask me if the press release is dead. I used to answer “no.” But now, I answer that question differently. Read More
Golin Instant Articles & Canvas POV
OVERVIEW Facebook launched Instant Articles in May 2015 and recently opened up the tool to all publishers. Facebook highlights the following benefits of Instant Articles: Higher… Read More
Tomorrow’s Media Landscape is Already Old News
Life as a PR professional can be a whirlwind, for more than a few reasons. Just when it feels like you know exactly what you’re… Read More
Influencer Marketing: The Gift That Keeps on Giving
*We’re pleased to welcome Rustin Banks from TapInfluence to share his perspectives on influencer marketing. Golin joined forces with TapInfluence earlier this year to offer… Read More
New Instagram Video Ads
Instagram recently announced a new type of “carousel” ad that will give advertisers the ability to share multiple videos at once. These new… Read More
The Four Opportunities No Digital Brand Should Miss
The audiences that so many of our clients seek have evolved. Today, more than ever, they’re on more platforms and choosing how they consume and… Read More
Earth Day: Building Real-Time Relevance through Social Intelligence
When it comes to social media, cultural moments and high-volume conversations are at the center of everything. That’s why we’re launching a new series designed… Read More
Facebook Branded Content Policy
Facebook recently updated their Branded Content Policy and added functionality to enable verified Pages to share branded content on Facebook. WHY THIS MATTERS Branded content… Read More