Premier Inn: EweTube

Premier Inn brought Golin the task of bringing their ‘Rest Easy’ platform to life. We’ve all heard that counting sheep can help you get to sleep, but this team took this idea and ran with it. They created film-trailers for sheep led alternatives to your favorite movies. These calming videos were endorsed by a sleep pathologist so viewers can rest easy knowing they’re getting a good night sleep when they watch some EweTube before bed.

The campaign generated over 300 pieces of coverage across national and regional media, more than 120,000 site visits to the EweTube website, and a 70% increase in Premier Inn’s organic search interest. Additionally, there was a 66% increase in bookings around EweTube launch, a 44% positive sentiment increase and 2.5M organic social reach.