Pure Leaf: Once Upon a No

In a campaign for PepsiCo’s Pure Leaf iced tea, Amy Poehler reads and re-imagines classic fairy tales like Rapunzel, Princess and the Pea and Hansel and Gretel to show what might have happened if the heroines said NO! Directed by Rashida Jones, the series “Once Upon a No” showcased Pure Leaf’s No Is Beautiful campaign and underscores the importance of saying NO to things that don’t matter so we can say yes to more of the things that do. Saying NO has never felt so refreshing!