Siemens Healthineers: COVID-19 Testing

On April 23, 2020, Siemens Healthineers entered the world stage in our collective fight against the COVID-19 pandemic when the company announced the first of its offerings for SARS-CoV-2 testing. Recognizing the critical need for accurate diagnostic testing to manage COVID-19, Siemens Healthineers significantly expanded its infectious disease testing capabilities to aid in the COVID-19 pandemic. With Golin's help, the company launched numerous products, elevated its thought leadership and visibility in the highly competitive market, and increased its share of voice 5x over in less than three months and significantly expanded its visibility as a recognized authority in COVID-19 testing.