Embracing a New Kind of Purpose
I’ve been working in the world of social purpose for pretty much my entire career. So when I had the opportunity to attend this year’s… Read More
Golin Life Time: Father’s Day Edition
In honor of Father’s Day, we’re pleased to share a special edition post from three new Golin dads who have had the opportunity to take… Read More
Let’s Make a Music Video
OVERVIEW Musical.ly is a mobile app available on iOS and Android that allows users to instantly create 15-second music videos sharable on the… Read More
Twitter Reworking 140 Limit
With all of the talk about Twitter expanding its character limit (1,000+ characters has been thrown out), there was official word of changes… Read More
Is the Press Release Dead?
Many of our clients frequently ask me if the press release is dead. I used to answer “no.” But now, I answer that question differently. Read More
Golin Instant Articles & Canvas POV
OVERVIEW Facebook launched Instant Articles in May 2015 and recently opened up the tool to all publishers. Facebook highlights the following benefits of Instant Articles: Higher… Read More
Tomorrow’s Media Landscape is Already Old News
Life as a PR professional can be a whirlwind, for more than a few reasons. Just when it feels like you know exactly what you’re… Read More
Influencer Marketing: The Gift That Keeps on Giving
*We’re pleased to welcome Rustin Banks from TapInfluence to share his perspectives on influencer marketing. Golin joined forces with TapInfluence earlier this year to offer… Read More
New Instagram Video Ads
Instagram recently announced a new type of “carousel” ad that will give advertisers the ability to share multiple videos at once. These new… Read More
The Four Opportunities No Digital Brand Should Miss
The audiences that so many of our clients seek have evolved. Today, more than ever, they’re on more platforms and choosing how they consume and… Read More