Optimizing Content for the Holiday Season
It’s the most wonderful time of the year to optimize your social media content for the holidays! The month of December… Read More
Can Brands Trump Sexism?
My sincere thanks to Donald Trump. Please don’t read that first sentence and think I’m a Trump supporter. I’m not. But in this despicable political… Read More
Digital Detox-ing With UK Untern Chloe Abrahams
When Golin Untern Chloe Abrahams said adventure was travelling the world without her smartphone, we knew we’d found our unconventional Unternship candidate. Chloe handed over her smartphone and… Read More
Skepticism
There is one topic I happen to be an expert on — skepticism. I have learned from experience that when you do something new or… Read More
Returning From Cannes
It was 1994, and the Oscar winner for Best Picture of the Year was “Forrest Gump.” A nice movie no doubt. But, that nice movie… Read More
Embracing a New Kind of Purpose
I’ve been working in the world of social purpose for pretty much my entire career. So when I had the opportunity to attend this year’s… Read More
Golin Life Time: Father’s Day Edition
In honor of Father’s Day, we’re pleased to share a special edition post from three new Golin dads who have had the opportunity to take… Read More
Let’s Make a Music Video
OVERVIEW Musical.ly is a mobile app available on iOS and Android that allows users to instantly create 15-second music videos sharable on the… Read More
Twitter Reworking 140 Limit
With all of the talk about Twitter expanding its character limit (1,000+ characters has been thrown out), there was official word of changes… Read More
Is the Press Release Dead?
Many of our clients frequently ask me if the press release is dead. I used to answer “no.” But now, I answer that question differently. Read More