We participated, with special pleasure, in the total redesign of the cult editions of Politika a.d. – Bazar, Ilustrovana Politika and Svet kompjutera.
A refreshed visual identity had to be created and implemented in these editions, while the editorial concept had to be improved as well.
The promotion of the redesigned editions is mainly based on BTL activities. The most striking example is the promotion of the “Bazar” by sharing a reprint of the first issue from 1964. In only two months the ratings of this journal increased by 2.5.