A next generation, needs-based content marketing platform for Unilever


A site that puts utility, content and SEO at its core, Cleanipedia is a content platform that has cleaning tips for all your housekeeping needs. We transformed the user experience, optimised cleaning tips for improved prominence on Google and added voice activation for Amazon’s Alexa. We updated the branding and restructured the custom-built CMS to allow for ease of use, faster page loads and smarter tagging. Ongoing monitoring of trending cleaning searches ensures the platform dominates in SEO and the editorial always stays relevant to changing customer needs.


Unilever continues to lead the market when it comes to needs based content platforms. Since the re-launch, results show a massive 300% rise in the average time spent on each article page. The site is currently live in over 20 markets and receives over 2 million visitors per month.