Tasked with generating awareness and driving usage for Adobe’s soon-to-be-released creativity-on-the-go products, we created a first-of-its kind camp for 17 creatives from 6 countries to experience Adobe in a new light. Nestled in California’s wine country, Adobe product experts served as camp counselors and led "campers" through a series of immersive sessions that integrated product demos seamlessly into activities. From designing wine bottles to painting among the redwoods, influencers tried these new products, explored areas outside of their discipline, and provided feedback to Adobe stakeholders, all while bringing their followers along for the ride. The program beat both ambitious KPIs – Impressions: 12M (+9% above KPI), Engagements: 1.1M (137% above KPI) – and resulted in influencers posting 74% more content than contracted.
Video Credit: Adobe