While Nutella is considered a breakfast staple throughout its European homeland, consumers in the US have mainly relegated it to the dessert world. To show consumers what they were missing, Nutella and Golin launched Hotella Nutella, a special Nutella-themed getaway in Napa Valley. A few lucky fans, along with media and influencers, were invited to stay the weekend for a truly unique experience that demonstrated the magic of Nutella for breakfast. Every inch of Hotella Nutella was Nutella and breakfasted themed—rooms were filled with Nutella robes, croissant pillows and Nutella Breakfast Nooks with fresh bread and Nutellino jars. To further showcase the endless breakfast possibilities, a team of notable chefs and bakers curated Hotella Nutella’s special breakfast for the guests to enjoy.
A viral success, Hotella Nutella generated 2.58 billion impressions across 482 placements, helping to reposition the Nutella brand as a key part of special weekend breakfast routines.