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McDonald’s | Revolutionizing Measurement

Identifying ways to further sharpen its communications measurement approach is a top priority for McDonald’s. Golin saw this growing ambition as a chance to showcase their data & analytics chops by crafting an amazing measurement framework that not only laddered up to McDonald’s business objectives, but also demonstrated a direct link between its cumulative efforts and its performance over time. This data has allowed the team to predict the potential impact of future campaigns, issues and identify organic opportunities to boost results.