pop star, Halsey, smiling and holding a Magnum ice cream bar

Halsey X Magnum | #TrueToPleasure

Magnum believes a day without pleasure is a day lost, and that everyone should be able to go after what brings them pleasure. This week, team IPG launched Magnum’s boldest campaign yet by announcing multi-platinum singer, songwriter & activist, Halsey, as its new Global Ambassador. The #MagnumXHalsey collaboration aims to encourage everyone to proudly and boldly pursue whatever it is that brings them happiness. To launch the campaign, Halsey sat down with presenter Clara Amfo to talk about the collaboration and debut the campaign film shot by @LOLA MullenLowe to global media.