The Asia Pacific premiere of the first fully electric sports car from Porsche presented a unique opportunity to convince petrol-headed fans in the region that an electric vehicle can have the soul of a Porsche, whilst attracting a new, younger audience to the sports car of the future.

Leveraging the global partnership of Porsche and Star Wars: The Rise of Skywalker, Jack Morton Worldwide and Golin conceptualised a spaceport to unveil the Taycan at an exclusive media and influencer event in Singapore. A spectacular drone show by Intel and interactive exhibits brought a ‘Soul, electrified’ theme to life to highlight the features of the Taycan and Porsche brand heritage.