95% of all Swedish 6- to 9-year-olds own a smartphone. 40% of them have been a victim of abuse or bullying online by other kids. Our research showed that parents didn’t feel that they gave their kids a proper introduction to life online prior to giving them their first smartphone. So, we created The Smartphone Driver’s License to help parents give their kids a safe start and to learn about dos and don’ts online. And by doing so increasing awareness about online bullying and good behavior when using the Internet.